“We think of each store as a resource for recreation, and each needs to flex locally based on both the area and what type of activities people like to do there,” says Haney.

For the brand’s San Francisco location, Fox dreamed up an interior inspired by coastal architecture that evokes a sense of movement and play. You are immediately put as ease as you walk in. Beneath the skylight is a custom water feature, which is like a miniature zen garden and a waterfall rolled into one, with sunglasses, sneakers, hats, and other merchandise blended into the design. OV’s signature workout top-and-bottom kits are hung in front of slabs of redwood, and customers can try on clothing in sauna-like cedar changing rooms—both nods to California’s great outdoors. “Working with a bunch of different characters and bringing in local artisans really is the magic of it all,” says Haney. We got the inside scoop (no pun intended) of their design aesthetic for the store and you’ve got to ogle at it with us. // Outdoor Voices, 555 Hayes St, Hayes Valley, outdoorvoices.com

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